Ingenico Payment terminal Point of sale PIN pad, tidal logo, text, label, service png 500x500px 95.24KB.Deezer Comparison of on-demand music streaming services Streaming media Internet radio Apple Music, Deezer, text, trademark, logo png 1280x720px 7.94KB.Deezer graph, Deezer Streaming media Comparison of on-demand music streaming services Spotify Logo, others, purple, text, rectangle png 1920x1080px 51.53KB.Soundcloud Logo, Spotify, Tidal, Shareaholic, Orange, Text, Line, Logo, Soundcloud, Spotify png 870x353px 79.23KB.Tidal Logo Computer Icons, Business, angle, text, trademark png 4357x2119px 24.34KB.Tidal power Logo Tide Electricity generation Energy, energy, blue, logo, renewable Energy png 1000x1022px 58.69KB.Tidal logo thumbnail, tech companies, png 666x375px 1.96KB.Tidal App logo icon, tech companies, png 522x503px 19.24KB.Tidal logo landscape, tech companies, png 670x372px 1.69KB.Tidal round logo, tech companies, png 2000x2000px 16.01KB.Tidal Streaming media Comparison of on-demand music streaming services WiMP, tidal logo, angle, text, logo png 512x512px 1.02MB.Tidal logo, Logo Tidal Bandcamp Streaming media, others, angle, text, pandora png 800x350px 34.47KB.It is based on the Montserrat city signage and is identical to Keep Calm apart from minor differences in detail. In 2000, a British store owner found a copy of the poster, after which the typographers paid attention to the style of the lettering and came up with the Keep Calm typeface. It is taken from a 1939 propaganda poster. The font used by the logo creators is very similar to Keep Calm. The drawing supplemented the name of the multimedia service and became its first and last emblem. They placed one black rhombus in the middle and three more of the same at the bottom, right, and left. But this is not a collection of random shapes, but the letter “T.” At least that’s how the designers saw her. One of the main elements of the Tidal brand name is the geometric pattern shown above. This design was invented under the guidance of the technology firm Aspiro. It still looks the same as it did in 2014: simple black lettering with a diamond pattern. But this did not affect the logo in any way. In 2017, telecommunications company Sprint acquired a third of Tidal. Also, the rapper has partnered with MQA to produce high-quality HiFi recordings. He just slightly expanded the service’s functionality: he added the ability to pay for music downloads and purchase CDs. Jay-Z achieved all this without changing the brand identity. It started providing the music streaming service under the Tidal brand in 2014, and in 2021, it transferred the controlling stake to the American conglomerate Block, Inc. Its developer is the Norwegian company Aspiro. It provides access to a vast amount of content and promises high-quality sound. Tidal is a paid streaming service for playing audio files, such as podcasts, tracks, concert recordings, and music videos. Under his management, the multimedia service took third place in the ranking of the largest streaming broadcasters. After a profitable acquisition, the musician focused not on the outside of the business but the inside. For the same purpose, he bought Aspiro and its Tidal brand. The producer and rapper from New York have led many projects aimed at gaining fame and profit. Shawn Corey Carter, known under the pseudonym Jay-Z, became the main head of the Internet service. She was known in Europe and North America. She was popular far beyond the borders of Norway, her geographical homeland. The new owner decided not to redesign and left everything because, by that time, the music service had already gained worldwide fame. Such a global shift, oddly enough, did not reflect at all on the Tidal logo. The online service appeared in the second half of 2014, and at the beginning of 2015, Project Panther Bidco Ltd., along with its parent company Aspiro, took over.
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